FOLLOW THE White Rabbit
You belong in the future.
Everything from tonight, in one place. Scroll down, or tap to jump to what you need.
The stations.
Scanned a station? Pick the prompt you're answering and drop your thoughts in. Answer as many as you like — these come straight to us, just the two of us, no one else in the room sees them.
Answered one? Pick another anytime tonight.
Got a question? Ask it here.
This is the one we will answer from the front. No question is too basic, that is the whole point. If you would rather it did not have your name on it, tick the box.
Already asked one? Add another anytime tonight.
What everyone's asking
Tap the arrow to upvote the ones you want answered. Most-wanted float to the top.
- Loading questions…
Start with context. Everything else gets easy after that.
The thing that makes AI useful is what you already know about your business. These two templates help you write it down once, so you never have to explain yourself to a robot again.
Template 01 Your Business Profile
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Your Business Profile
This template is built to quickly outline who you are, what you sell, and how you actually sound in your own voice.
- Defines your core services and primary audiences.
- Identifies tone-of-voice traits to prevent sounding generic.
- Includes pre-baked prompts to feed directly to AI.
Template 02 Your Ideal Client Profile
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Your Ideal Client Profile
Perfect for outlining exactly who you are talking to, capturing their pain points, priorities, and vocabulary.
- Pinpoints client obstacles, goals, and buying triggers.
- Provides instructions to align AI drafts with target client values.
- Ensures all generated outputs fit real-world client conversations.
Want to keep going? Start here, free.
Larissa's Demystifying AI module picks up where tonight leaves off. Everything we deliberately did not cram into one evening, at your own pace. The first module is free — opt in and Larissa will be in touch with your access.
We'll be in touch with your access at some stage.
The slides and notes. Up at 8:00 PM.
Release: 8:00 PM tonightBoth decks from tonight, ours and Larissa's, so you can go back over any of it in your own time.
If something landed and you want to go deeper, start here.
Dr Karaitiana Taiuru's framework +
He tangata, he karetao, he ātārangi. A person, a puppet, a shadow. One of the clearest ways we have found to understand what AI actually is.
Frances Valintine on Between Two Beers +
Her full long-form chat on the Between Two Beers podcast — automation risk, the future of work, and why AI adoption is becoming an essential capability.
Karen Hao, Empire of AI +
The eyes-open read on who is building this technology and the real human resource costs underlying it.
This does not end tonight.
FTWR Community
A space for women working out AI, business and the future together. No tech background needed. The future belongs to the curious.
The Podcast
Same kaupapa, coming soon. Want to know when the first episode lands?
Want a hand with your own?
Both of us do this for real, not just on a stage. If you would like someone to sit down with your actual business and work out where AI fits, come and find us. One to one, or with your whole team.
Lian: dreamstorm
AI Strategy & Website Audits
Focused on helping leaders navigate technological transitions with clear strategies.
Larissa: 123online
Digital Transformation & Adoption
Simplifying complex systems and scaling human capabilities with actionable AI training.
Tell us how we did, and what you want next.
This was our first one. We want to run more, and we would rather build the thing you would actually turn up to than guess. 30 seconds.
What happens to your answers
What we collect: the ratings and answers you give above, along with the first name and email you entered to unlock this page, so we can connect feedback to the people who came.
How we use it: only to understand how tonight landed and to plan future events — and, now and then, to let you know about the next one. Nothing automated, no spam.
Who can see it: just Lian and Larissa, the two of us who run Follow the White Rabbit. We never sell it or share it with anyone else.
Where it lives: securely in our database (Supabase), hosted in the Asia Pacific region. You can ask us to show you what we hold or delete it any time — just email lianpassmore@gmail.com.
The giveaway.
One thing for everyone, and two we are drawing live on the night. Throw your name in for the ones you want — we will draw from the front.
For everyone
Larissa's AI skills file
A ready-made set of AI skills Larissa put together, yours to take home tonight. No draw, no catch — it is for every single person in the room.
Download the skills fileFor your own business use only. These skills are Larissa's intellectual property, shared with you to use inside your own business. Please don't resell, redistribute, or use them commercially.
For everyone
Larissa's quick-reference one-pager
A printable cheat sheet of go-to prompts from Larissa — the quick reference to keep next to your screen. Yours to download tonight.
Download the one-pagerFor your own business use only. This one-pager is Larissa's intellectual property, shared with you to use inside your own business. Please don't resell, redistribute, or use it commercially.
Drawn live tonight
Tap to put your name in. You can enter both.
A website audit
Lian goes through your site properly — what is working, what is quietly costing you, and the next thing to fix. We are drawing this one twice.
A two-hour strategy session
Two hours with Lian and Larissa, all about you — your business, your context, and where AI actually fits. Strategy, a working session, or just questions: whatever you need it to be.
We use the name and email you unlocked the page with. Winners get a tap on the shoulder on the night and a follow-up by email.