The story behind Follow the White Rabbit
Follow the White Rabbit began with a pattern. Women kept asking us versions of the same question:
"I know AI matters... but where do I even start?"
Not because they weren't smart. Not because they weren't capable. Because most conversations about technology have become performances instead of conversations.
Loud. Technical. Overwhelming. Built for people who already feel comfortable in those spaces.
So we decided to create something different.
Why the rabbit?
The white rabbit has always been a symbol of curiosity. Following it means choosing to look a little closer. To ask the question. To explore the thing everyone else seems to understand. To step through the door instead of standing outside it.
That's all we're inviting women to do. Not become experts. Just stay curious.
What we believe
- The future shouldn't belong to the loudest voices.
- Technology should be understandable.
- Questions are more valuable than pretending.
- Women's perspectives matter in shaping what comes next.
- Curiosity is a competitive advantage.
- Nobody should feel excluded from a conversation that's changing all of our lives.
Meet the hosts
Lian Passmore
Founder of dreamstorm and strategist obsessed with helping people through change.
With a background spanning organisational strategy, capability development and emerging technology, Lian's work sits at the intersection of people, possibility and the future. She is particularly interested in helping people who have traditionally been left out of technology conversations find confidence, clarity and agency.
Larissa Daly
Director of 123online and digital transformation specialist.
Larissa has spent years helping businesses simplify complexity and build systems people actually want to use. Her superpower is translating technical ideas into practical, everyday language that makes sense to real humans.
Together, they host the conversations they wish existed when they started asking these questions themselves.
The future belongs to the curious.